We are Svedbergs Group

We contribute to a prosperous society by acquiring and developing innovative companies that design, manufacture and market sustainable products and services for the bathroom.



We contribute to a prosperous society by acquiring and developing innovative companies that design, manufacture and market sustainable products and services for the bathroom.


Our goal is to be recognised as Europe’s leading collection of innovative brands that design, manufacture and market sustainable products and services for the bathroom.

Our business

Svedbergs Group is a long-term investor in Europe’s strongest independent companies that design, manufacture and market sustainable bathroom products and services.

We are growing through organic growth and acquisitions that complement and strengthen our group through new product categories, geographic spread and new knowledge in marketing, innovation and sustainability.

We create value by sharing each company’s unique expertise with the rest of the group, and we care about maintaining the entrepreneurial drive and commitment of the companies. We call this cooperation without confusion.

Our shared values:

  • Together, we are building a strong and sustainable Svedbergs Group.
  • We create long-term customer loyalty with innovative and quality products that are celebrated for their design expression.
  • Continuously develop an organisation characterised by diversity, high competence and innovation.
  • Provide our investors with an attractive return through sustainable growth.
  • Respect entrepreneurship and encourage knowledge sharing.

Our brand companies

Svedbergs Group is experiencing strong growth. Our brands are gaining market share and we are adding new markets to our portfolio.

Svedbergs, Macro Design, Cassøe, Roper Rhodes – and most recently Thebalux Holdings – together make up the Svedbergs Group. With a diversified offer, we reach a large part of the market.

The large knowledge base built up over the company’s long history gives it a unique position in the market and an opportunity to exploit synergies within the group.

Svedbergs -
A space to live and enjoy

The parent company, Svedbergs i Dalstorp AB, was founded in 1920 as a bleach warehouse but switched to manufacturing bathroom cabinets in 1962. In the 1970s, bathroom furniture was developed, and in the 1980s, the current focus began, to develop, manufacture and market the complete bathroom under the Svedbergs brand.

The company is the Nordic market leader in bathroom furniture and is constantly developing its range to cover all the needs that consumers have in their bathroom. Svedbergs i Dalstorp AB operates in Dalstorp, Västergötland, where most of its production takes place

Macro design -
The bathroom of the future

With long experience and a sense of quality, design and function, we create bathrooms for life. Our products are made in Sweden and based on genuine craftsmanship. It is felt and noticed. All production and development takes place in Laholm, where the company has been based since 1985.

Here, we create innovative solutions for customers’ different needs, custom-design showers for different spaces and develop new products for the Nordic market. This has put us at the forefront of the industry.

Cassøe -
Since 1997

Cassøe was founded in 1997 and is today one of Denmark’s leading suppliers of quality products for bathrooms and kitchens. The offer consists of a wide range of bathroom furnishings such as shower walls, furniture, mirrors and mixers for bathrooms and kitchens, as well as accessories.

The range is carefully composed of products from both own and external brands and is characterised by quality, innovation and appealing design. Cassøe is active on the Danish market and is based in Herning, Denmark.

Roper Rhodes -

With over 40 years’ experience in designing and developing bathrooms, Roper Rhodes Ltd is one of the UK’s leading suppliers of bathroom furniture and bathroom products with the Roper Rhodes, Tavistock and R2 brands. The head office is located in Bath, Somerset.

We use our long experience to create our products. Our range includes modern and classic designs of bathroom furniture, sanitary ware, showers, taps, accessories, cabinets, mirrors, bath panels and toilet seats in a variety of colours, materials and finishes. Everything is functional, stylish and seamlessly put together. Our product development programme ensures that we continually update and refine our product range to reflect changes in demand and style.

Roper Rhodes


With over 25 years of experience, Primabad and Thebalux are Dutch bathroom furniture manufacturers. Our head offices are located in Zutphen (Thebalux) and Veghel (Primabad) from where we supply our products not only to Dutch sanitary specialists, but also to specialists in Belgium, Luxembourg, Germany, Austria and Switzerland. We are proud that we can supply a Dutch product across national borders. We stand for quality and set high standards for our bathroom furniture.
We carry an extremely complete and stylish range of bathroom furniture. From beautiful and practical base cabinets to elegant designer washbasins, surface-mounted bowls, and luxurious mirror solutions. Our product range is suitable for all bathroom sizes and styles.

Board and management

Senior executives

Per-Arne Andersson

CEO Svedbergs Group

Ann-Sofie Davidsson

CFO Svedbergs Group

Beate Hennessy

Director of Business Development & Sustainability

Thomas Elvlin

MD Svedbergs i Dalstorp AB

Thomas Gunnarsson

MD of Macro Design AB

Michael Cassøe

MD Cassoe AS

Leigh Leather

MD Roper Rhodes

Jan Zwanenberg

MD Primabad

Jeroen Hoetink

MD Thebalux

Board of Directors


At the 2020 Annual General Meeting, the audit firm Deloitte AB was elected
as auditor with Maria Ekelund as principal.

Maria Ekelund
Authorised auditor
Born 1970
Authorised Public Accountant Deloitte AB

Anders Wassberg

Chairman of the Board

Jan Svensson

Board member

Ingrid Osmundsen

Board member

Susanne Lithander

Board member

Joachim Frykberg

Board member


Audit Committee

The Audit Committee shall ensure the fulfilment of the Board’s oversight responsibilities with respect to internal control, audit, internal audit, if any, risk management, accounting and financial reporting, prepare matters relating to the procurement of audit and other services from the auditor and prepare certain accounting and auditing matters to be considered by the Board. The Committee reports to the Board.

The following persons are members of the Audit Committee.

Anders Wassberg

Chairman of the Board

Ingrid Osmundsen

Board member

Susanne Lithander

Board member

Compensation Committee

Remuneration Committee with the task of considering, among other things, issues relating to remuneration and other conditions of employment for senior management. The committee reports to the board

The following persons are members of the Remuneration Committee.

Anders Wassberg

Chairman of the Board

Jan Svensson

Board member