We are Svedbergs Group

We contribute to a prosperous society by acquiring and developing innovative companies that design, manufacture and market sustainable products and services for the bathroom.

Strategy

Purpose

We contribute to a prosperous society by acquiring and developing innovative companies that design, manufacture and market sustainable products and services for the bathroom.

Vision

Our goal is to be recognised as Europe’s leading collection of innovative brands that design, manufacture and market sustainable products and services for the bathroom.

Our business

Svedbergs Group is a long-term investor in Europe’s strongest independent companies that design, manufacture and market sustainable bathroom products and services.

We are growing through organic growth and acquisitions that complement and strengthen our group through new product categories, geographic spread and new knowledge in marketing, innovation and sustainability.

We create value by sharing each company’s unique expertise with the rest of the group, and we care about maintaining the entrepreneurial drive and commitment of the companies. We call this cooperation without confusion.

Our shared values:

  • Together, we are building a strong and sustainable Svedbergs Group.
  • We create long-term customer loyalty with innovative and quality products that are celebrated for their design expression.
  • Continuously develop an organisation characterised by diversity, high competence and innovation.
  • Provide our investors with an attractive return through sustainable growth.
  • Respect entrepreneurship and encourage knowledge sharing.

Our brand companies

Svedbergs Group is experiencing strong growth. Our brands are gaining market share and we are adding new markets to our portfolio.

Svedbergs, Macro Design, Cassøe, Roper Rhodes – and most recently Thebalux Holdings – together make up the Svedbergs Group. With a diversified offer, we reach a large part of the market.

The large knowledge base built up over the company’s long history gives it a unique position in the market and an opportunity to exploit synergies within the group.

Svedbergs

Svedbergs i Dalstorp AB started in 1920 as a tin factory, and switched to making bathroom cabinets in 1962. During the 1980s, operations expanded to include furniture and equipment for the complete bathroom, marketed under the Svedbergs brand. The company is the Nordic market leader in bathroom furniture. Most of the production takes place in Dalstorp.

Macro design

Founded in 1985, Macro Design has advanced from being a shower manufacturer to offering furniture and equipment for the entire bathroom. Macro Design is one of the leading shower and bathroom companies in the Nordic region, specialising in the bathroom trade. All products are developed and many are produced and finally assembled at Macro Design’s production facility in Laholm. Macro Design has been part of Svedbergs Group since 2016.

Cassøe

Cassøe was founded in 1997 and is one of Denmark’s leading suppliers of quality products for bathrooms and kitchens. The company offers a wide range of bathroom fittings such as shower enclosures, mirrors and mixers for both bathrooms and kitchens, as well as accessories. The products are developed and designed in Herning, Denmark. Cassøe has been part of Svedbergs Group since 2020.

Roper Rhodes

Roper Rhodes has over 40 years of experience of designing and developing bathrooms and is one of the UK’s leading suppliers of bathroom furniture and products with the Roper Rhodes, Tavistock and R2 brands. The company is located in Bath, UK. Roper Rhodes has been part of Svedbergs Group since 2021.

Trademarks:
Roper Rhodes
Tavistock
R2

Thebalux

Founded in 1996, Thebalux has since established a strong position in the Dutch bathroom market, with some sales also in Germany, Belgium, Austria and Luxembourg. The company’s product range consists of furniture, washbasins, mirrors, mirror cabinets, mixers, lighting and various bathroom accessories offered through the Thebalux and Primabad brands. Production takes place in Biddinghuizen and Veghel. Thebalux has been part of Svedbergs Group since November 2023.

Board and management

Senior executives

Per-Arne Andersson

CEO Svedbergs Group

Ann-Sofie Davidsson

CFO Svedbergs Group

Beate Hennessy

Director of Business Development & Sustainability

Thomas Elvlin

MD Svedbergs i Dalstorp AB

Thomas Gunnarsson

MD of Macro Design AB

Michael Cassøe

MD Cassoe AS

Leigh Leather

MD Roper Rhodes

Jan Zwanenberg

MD Primabad

Jeroen Hoetink

MD Thebalux

Board of Directors

Auditor

At the 2020 Annual General Meeting, the audit firm Deloitte AB was elected
as auditor with Maria Ekelund as principal.

Maria Ekelund
Authorised auditor
Born 1970
Authorised Public Accountant Deloitte AB
Ordinary

Anders Wassberg

Chairman of the Board

Jan Svensson

Board member

Ingrid Osmundsen

Board member

Susanne Lithander

Board member

Joachim Frykberg

Board member

Committee

Audit Committee

The Audit Committee shall ensure the fulfilment of the Board’s oversight responsibilities with respect to internal control, audit, internal audit, if any, risk management, accounting and financial reporting, prepare matters relating to the procurement of audit and other services from the auditor and prepare certain accounting and auditing matters to be considered by the Board. The Committee reports to the Board.

The following persons are members of the Audit Committee.

Anders Wassberg

Chairman of the Board

Ingrid Osmundsen

Board member

Susanne Lithander

Board member

Compensation Committee

Remuneration Committee with the task of considering, among other things, issues relating to remuneration and other conditions of employment for senior management. The committee reports to the board

The following persons are members of the Remuneration Committee.

Anders Wassberg

Chairman of the Board

Jan Svensson

Board member