We contribute to a prosperous society by acquiring and developing innovative companies that design, manufacture and market sustainable products and services for the bathroom.
Svedbergs Group is a long-term investor in Europe’s strongest independent companies that design, manufacture and market sustainable bathroom products and services.
We are growing through organic growth and acquisitions that complement and strengthen our group through new product categories, geographic spread and new knowledge in marketing, innovation and sustainability.
We create value by sharing each company’s unique expertise with the rest of the group, and we care about maintaining the entrepreneurial drive and commitment of the companies. We call this cooperation without confusion.
Svedbergs Group is experiencing strong growth. Our brands are gaining market share and we are adding new markets to our portfolio.
Svedbergs, Macro Design, Cassøe, Roper Rhodes – and most recently Thebalux Holdings – together make up the Svedbergs Group. With a diversified offer, we reach a large part of the market.
The large knowledge base built up over the company’s long history gives it a unique position in the market and an opportunity to exploit synergies within the group.
Svedbergs i Dalstorp AB started in 1920 as a tin factory, and switched to making bathroom cabinets in 1962. During the 1980s, operations expanded to include furniture and equipment for the complete bathroom, marketed under the Svedbergs brand. The company is the Nordic market leader in bathroom furniture. Most of the production takes place in Dalstorp.
Founded in 1985, Macro Design has advanced from being a shower manufacturer to offering furniture and equipment for the entire bathroom. Macro Design is one of the leading shower and bathroom companies in the Nordic region, specialising in the bathroom trade. All products are developed and many are produced and finally assembled at Macro Design’s production facility in Laholm. Macro Design has been part of Svedbergs Group since 2016.
Cassøe was founded in 1997 and is one of Denmark’s leading suppliers of quality products for bathrooms and kitchens. The company offers a wide range of bathroom fittings such as shower enclosures, mirrors and mixers for both bathrooms and kitchens, as well as accessories. The products are developed and designed in Herning, Denmark. Cassøe has been part of Svedbergs Group since 2020.
Roper Rhodes has over 40 years of experience of designing and developing bathrooms and is one of the UK’s leading suppliers of bathroom furniture and products with the Roper Rhodes, Tavistock and R2 brands. The company is located in Bath, UK. Roper Rhodes has been part of Svedbergs Group since 2021.
Trademarks:
Roper Rhodes
Tavistock
R2
Founded in 1996, Thebalux has since established a strong position in the Dutch bathroom market, with some sales also in Germany, Belgium, Austria and Luxembourg. The company’s product range consists of furniture, washbasins, mirrors, mirror cabinets, mixers, lighting and various bathroom accessories offered through the Thebalux and Primabad brands. Production takes place in Biddinghuizen and Veghel. Thebalux has been part of Svedbergs Group since November 2023.
Senior executives
Född: 1970
Anställd sedan: 2019
Utbildning:
Civilekonom, Högskolan i Jönköping
Andra väsentliga uppdrag: –
Bakgrund:
VD och Koncernchef i Kinnarps koncernen,
VD i CC Höganäs byggkeramik AB.
Aktieinnehav i Svedbergs Group:
155 626 st
Teckningsoptioner i Svedbergs Group:
60 000 st
Född: 1972
Anställd sedan: 2023
Utbildning:
Master of Social Science, Major: Business Administration, Lund University
Degree of Bachelor of Science in Business Administration, Blekinge Institute of Technology
Andra väsentliga uppdrag: –
Bakgrund:
CFO Continental Bakeries North Europe AB Finance Manager på Elopak AB, Controller Manager på Höganäs AB
Aktieinnehav i Svedbergs Group:
4 500 st
Born: 1970
Employed since: 2022
Education:
International communications, IIU in Stockholm, Brighton and Munich, Stockholm University
Background:
Digital Business Developer, Svedbergs i Dalstorp AB
Sales Support Manager, Eton Fashion AB
SEP Instructor, Deutsche British Airways
Other essential tasks:
Board member Nordpeis A/S
Shareholding in Svedbergs Group:
2913st
Born: 1968
Employed since: 2021
Education:
Marketing Economist, Eductus (IHM) Business School.
Other essential tasks:
Deputy director of Easyform AB.
Background:
CEO of Itab Shop Concept Sweden
and CEO of Stiga AB.
Shareholding in Svedbergs:
13 462 st
Warrants in Svedbergs:
25 000 pieces
CEO of Macro Design AB
Born: 1964
Employed since: 2021
Education:Degree in Business Administration
Other important tasks: –
Background:
Supply Chain Director Kinnarps AB,
CEO Rosenqvist Maskin AB
Shareholding in Svedbergs:
10 704 st.
Warrants in Svedbergs:
0 pc.
Born: 1974
Employed since:
Cassøe 2008 / Svedbergs Group 2020
Education:
HHX (Business School).
Other important tasks: –
Background:
CEO of DFI
Shareholding in Svedbergs:
364 000 units
Warrants in Svedbergs:
37 000 units
Born: 1969
Employed since: 2013
Education:
Warwick Business School, Exec MBA programme, Chartered Institute of Marketing: Marketing of Industrial Products, Rainham Mark Grammar School, Howard Grammar School
Background:
Managing Director – Roper Rhodes Ltd, Group Sales Director – Roper Rhodes Ltd, Business Director – Kohler Company, Vice President Sales & Marketing – Grohe AG, Asia Pacific, Head of National Accounts – Kohler Mira Ltd
Shareholding in Svedbergs:
21 371 st
Warrants in Svedbergs:
0 pc
Born: 1961
Employed since: 1986 (Primabad)
Education:
Mavo Pius X
Background:
Established Meubelfabriek Prima
Kempenplafonds interior
Shareholding in Svedbergs:
st
Born: 1967
Employed since: 1990 (Thebalux)
Education: Marketing NIMA A and B
H.A.V.O (High general secondary education) –
Background:
Shareholding in Svedbergs:
st.
Auditor
At the 2020 Annual General Meeting, the audit firm Deloitte AB was elected
as auditor with Maria Ekelund as principal.
Maria Ekelund
Authorised auditor
Born 1970
Authorised Public Accountant Deloitte AB
Ordinary
Born: 1965
Board member since 2016
Education/Experience:
MSc in Engineering from Chalmers University of Technology. Is currently President and CEO of Stena Adactum.
Previously President/CEO of Ballingslöv International, President and CEO of AB Gustaf Kährs and CEO of Beijer Byggmaterial AB.
Other essential tasks:
Chairman of the Board of Kährs Holding AB,
Board member Inwido AB ,
Chairman of Envac AB and member of Stena Sphere Coordination Group.
Ownership of shares in the company (including related parties and any legal entity):
83 332 pcs.
Warrants in Svedbergs:
0 pc
Independent according to the code:
Independent of management but dependent on major shareholders.
Born: 1945
Board member since 2013
Education/Experience:
Has held a number of management positions within Skandia since 1985.
From 1999 to 2006, member of IF’s Group Management, first as Head of Nordic Commercial, then Chief of Staff to CEO Torbjörn Magnusson.
Other significant assignments: since 2006 he has been active on the boards of small and medium-sized companies, including the venture capital company Priveq.
Holding of shares in the company
(incl. related party and legal entity):
8 333 st
Warrants in Svedbergs:
0 pc
Independent according to the code:
Yes
Born: 1961
Board member since 2017
Education/Experience:
Bachelor of Arts, University of Washington.
Today I am a management consultant. Previous 15 years of experience as a board member in both listed and unlisted companies, including Nobia, XXL Sport, Vildmark AS, Intersport, Memira, Hövding and others.
Previous senior positions in retail and wholesale including
Head of Sweden for Lindex,
President and CEO of Wedins,
CEO Day Birger and Mikkelsen,
GMM Director Nike Europe,
Purchasing Director Macy’s USA and COO Claire’s Europe.
Holding of shares in the company
(incl. related party and legal entity): 2 550 pieces
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
Born: 1961
Board member since 2020
Susanne Lithander was born in 1961 and holds a Master of Business Administration from the Gothenburg School of Economics.
Susanne is CFO of NCC Group since 2019.
Previous assignments were CFO of Billerud/Korsnäs and before that several different roles within Ericsson.
She has no other external board appointments at this time.
Holding of shares in the company
(incl. related party and legal entity): 2 000 pieces
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
Born: 1970
Board member since 2021
B. Sc. in International Marketing from Karlstad University.
Joachim has his own business as a management professional, advisor and investor since 2021. Former CEO of Jula AB and Jula Holding. He has been with the Jula Group since 2002.
Joachim currently has assignment as Chariman of the Board in S-Invest Trading AB (Blomsterlandet), in LifeClean International AB and Fjäråskupan AB as well as board member in Alpegro and Joachim Frykberg AB and Frykberg Holding.
Holding of shares in the company
(incl. related party and legal entity): 7 500 pieces
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
Born: 1975
Board member since 2020
Kristoffer is CEO of CDON.COM since 2018.
Prior to that, he held a number of executive positions at Dustin Group and Dell.
Kristoffer has no other external board assignments at this time.
Holding of shares in the company
(incl. related party and legal entity): 3 832 pcs
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
The Audit Committee shall ensure the fulfilment of the Board’s oversight responsibilities with respect to internal control, audit, internal audit, if any, risk management, accounting and financial reporting, prepare matters relating to the procurement of audit and other services from the auditor and prepare certain accounting and auditing matters to be considered by the Board. The Committee reports to the Board.
The following persons are members of the Audit Committee.
Born: 1965
Board member since 2016
Education/Experience:
MSc in Engineering from Chalmers University of Technology. Is currently President and CEO of Stena Adactum.
Previously President/CEO of Ballingslöv International, President and CEO of AB Gustaf Kährs and CEO of Beijer Byggmaterial AB.
Other essential tasks:
Chairman of the Board of Kährs Holding AB,
Board member Inwido AB ,
Chairman of Envac AB and member of Stena Sphere Coordination Group.
Ownership of shares in the company (including related parties and any legal entity):
83 332 pcs.
Warrants in Svedbergs:
0 pc
Independent according to the code:
Independent of management but dependent on major shareholders.
Born: 1961
Board member since 2017
Education/Experience:
Bachelor of Arts, University of Washington.
Today I am a management consultant. Previous 15 years of experience as a board member in both listed and unlisted companies, including Nobia, XXL Sport, Vildmark AS, Intersport, Memira, Hövding and others.
Previous senior positions in retail and wholesale including
Head of Sweden for Lindex,
President and CEO of Wedins,
CEO Day Birger and Mikkelsen,
GMM Director Nike Europe,
Purchasing Director Macy’s USA and COO Claire’s Europe.
Holding of shares in the company
(incl. related party and legal entity): 2 550 pieces
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
Born: 1961
Board member since 2020
Susanne Lithander was born in 1961 and holds a Master of Business Administration from the Gothenburg School of Economics.
Susanne is CFO of NCC Group since 2019.
Previous assignments were CFO of Billerud/Korsnäs and before that several different roles within Ericsson.
She has no other external board appointments at this time.
Holding of shares in the company
(incl. related party and legal entity): 2 000 pieces
Warrants in Svedbergs: 0 pc
Independent according to the code: Yes
Remuneration Committee with the task of considering, among other things, issues relating to remuneration and other conditions of employment for senior management. The committee reports to the board
The following persons are members of the Remuneration Committee.
Born: 1965
Board member since 2016
Education/Experience:
MSc in Engineering from Chalmers University of Technology. Is currently President and CEO of Stena Adactum.
Previously President/CEO of Ballingslöv International, President and CEO of AB Gustaf Kährs and CEO of Beijer Byggmaterial AB.
Other essential tasks:
Chairman of the Board of Kährs Holding AB,
Board member Inwido AB ,
Chairman of Envac AB and member of Stena Sphere Coordination Group.
Ownership of shares in the company (including related parties and any legal entity):
83 332 pcs.
Warrants in Svedbergs:
0 pc
Independent according to the code:
Independent of management but dependent on major shareholders.
Born: 1945
Board member since 2013
Education/Experience:
Has held a number of management positions within Skandia since 1985.
From 1999 to 2006, member of IF’s Group Management, first as Head of Nordic Commercial, then Chief of Staff to CEO Torbjörn Magnusson.
Other significant assignments: since 2006 he has been active on the boards of small and medium-sized companies, including the venture capital company Priveq.
Holding of shares in the company
(incl. related party and legal entity):
8 333 st
Warrants in Svedbergs:
0 pc
Independent according to the code:
Yes
Svedbergs Group
Box 840
301 18 HALMSTAD
Visiting address:
Kristian IV:s väg 3
ir@svedbergsgroup.com
www.svedbergsgroup.se
© 2023 Svedbergs Group. All rights reserved.
Svedbergs Group
Box 840
301 18 HALMSTAD
Visiting address:
Kristian IV:s väg 3
ir@svedbergsgroup.com
www.svedbergsgroup.se
© 2023 Svedbergs Group. All rights reserved.
